"Breakthrough Opportunities" Are Opportunities That

question 12

Multiple Choice

"Breakthrough opportunities" are opportunities that:

• A) help innovators develop hard-to-copy marketing strategies.
• B) may be turned into marketing strategies that will be profitable for a long time.
• C) help the firm develop a "competitive advantage."
• D) help a firm satisfy customers better than some competitor.
• E) All of the above.

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Definitions:

Intimate Space

The physical area immediately surrounding an individual, into which intrusion can feel uncomfortable or threatening unless there's a close relationship.

Sales Call

A communication, typically a phone call or in-person visit, made by a sales representative to a potential or existing customer for selling purposes.

Salesperson (Source)

An individual who sells goods or services on behalf of a company, often acting as the primary point of contact between the business and its customers.

Feedback

Verbal or nonverbal reaction to communication as transmitted to the sender.