A Channel of Distribution Must Include Several Kinds of Intermediaries

question 192

True/False

A channel of distribution must include several kinds of intermediaries and collaborators.

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Definitions:

High-Context Culture

A culture in which most information is inferred from the context, rather than being spelled out explicitly in words.

Communications Executive

A senior-level professional responsible for overseeing an organization's internal and external communication strategies.

International Business Correspondence

The exchange of written communication between parties from different countries for the purpose of business.

Conscious Buyers

Consumers who make purchasing decisions based on the social, environmental, and ethical implications of products.