Kraft Foods Recently Increased Its Advertising and Couponing to Its

question 276

Multiple Choice

Kraft Foods recently increased its advertising and couponing to its present cheese customers. It appears that Kraft is pursuing what kind of opportunity?

• A) Market penetration
• B) Product development
• C) Market development
• D) Mass marketing
• E) Diversification

Calculate and understand the importance of the cash payback period in investment decisions.

Understand the process and criteria for capital rationing in investment decisions.

Identify non-financial factors that influence investment decisions.

Analyze investment proposals using the internal rate of return (IRR) method.