To OBJECTIVELY Estimate How Sales to Present Customers May Change

question 88

Multiple Choice

To OBJECTIVELY estimate how sales to present customers may change because of possible marketing mix changes, a marketing manager should use:

• A) a jury of executive opinion.
• B) a market test.
• C) trend extension.
• D) a sales force estimate.

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Definitions:

Effectiveness

The degree to which something achieves its intended outcome or success in producing a desired result.

Shneidman

A psychologist known for his work in the field of suicidology and for developing theories on the psychological aspects of suicide.

Indirect Role

A function or influence that is not directly involved in the execution of a process but affects the outcome in a more removed or secondary manner.

Elderly

Refers to individuals who are significantly beyond the average age of retirement, typically past the age of 65.