To OBJECTIVELY Estimate How Sales to Present Customers May Change

question 88

Multiple Choice

To OBJECTIVELY estimate how sales to present customers may change because of possible marketing mix changes, a marketing manager should use:

• A) a jury of executive opinion.
• B) a market test.
• C) trend extension.
• D) a sales force estimate.

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Definitions:

Opportunistic Leaders

Leaders who take advantage of situations to further their own interests, sometimes at the expense of others or ethical principles.

Dominant

Exhibiting power or influence over others; often leading or prevailing in a group or situation.

Back-up Style

A secondary method or approach used when the primary method fails or is unavailable.

Pressure

A force exerted upon an object or individual, often leading to physical or psychological strain.