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Some customers get a consumer surplus because they would be willing to pay more than the market price.
Q12: From a micro view, marketing<br>A) applies to
Q36: A S.W.O.T. analysis<br>A) should help a manager
Q59: Marketing could NOT take place without:<br>A) intermediaries.<br>B)
Q95: Sales forecasting using the jury of executive
Q114: The factor method is widely used by
Q162: According to the text:<br>A) both micro-marketing and
Q166: Better performance of our market-directed MACRO-marketing system
Q166: During the "marketing company era," the total
Q200: Accounting statements that are prepared for tax
Q336: Marketing:<br>A) tries to accomplish a company's objectives