According to the Text

question 162

Multiple Choice

According to the text:

• A) both micro-marketing and macro-marketing usually cost too much.
• B) neither micro-marketing nor macro-marketing costs too much.
• C) macro-marketing costs too much in the United States.
• D) micro-marketing frequently costs too much.

---

Definitions:

Creating Value

Refers to the process of enhancing or adding features to a product or service to increase its perceived worth to consumers or stakeholders.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Advertising Campaign

A series of coordinated advertisements with a unified theme or message, aimed at promoting a product, service, or brand.

Marketplace

A venue, either physical or digital, where buyers and sellers come together to exchange goods and services.