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Economists usually assume that customers have a fairly definite set of preferences.
Financial Values
Refers to the monetary, material, or assessed worth of an asset, investment, or company.
Payback
The period of time needed for an investment to generate cash flow sufficient to recover the initial expense incurred.
Simplicity
The quality of being easily understood or performed; favoring clear, uncluttered methods and procedures.
Managers
Individuals responsible for controlling or administering all or part of a company or similar organization.
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