Regarding Marketing Strategy Planning

question 44

Multiple Choice

Regarding marketing strategy planning:

• A) marketing managers seldom know everything they would like to know about the needs and attitudes of their target markets.
• B) marketing managers implement marketing STRATEGIES-NOT marketing plans.
• C) the market environment may force marketing managers to change target markets-but their marketing mixes usually are not affected.
• D) it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps."
• E) All of these alternatives are correct.

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Environmental Performance Index

A quantitative measure that evaluates and ranks the environmental performance of a country's policies across a range of issues.

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Regulatory tools that limit the volume of resources, such as fish, that an individual or company is authorized to catch or harvest.