Control Helps Marketing Managers Learn How

question 46

Multiple Choice

Control helps marketing managers learn how:

• A) to plan for the future.
• B) implementation is working.
• C) ongoing plans are working.
• D) All of these are correct.
• E) None of these are correct.

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Definitions:

Negative Reinforcer

A stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.

Unconditioned Stimulus

A stimulus that innately provokes a response without the necessity for previous learning.

Continuous Reinforcement

A learning schedule in which a reward is given after every correct response, rapidly establishing a behavior but also leading to quick extinction if rewards stop.

Target Response

A desired behavior or outcome that is identified for reinforcement in order to increase its occurrence, often used in behavior modification techniques.