Improving Both Micro-Marketing and Macro-Marketing May Require

question 95

Multiple Choice

Improving both micro-marketing and macro-marketing may require:

• A) tougher enforcement of present laws.
• B) better-informed and more socially responsible consumers.
• C) more attention to consumer privacy.
• D) more social responsibility by businesses.
• E) All of these may be required.

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Definitions:

Budgeted Overhead Cost

An estimate of the total indirect costs or overheads expected to be incurred during a specified budget period.

Activity Rates

Charges or costs associated with specific business activities, used in costing and budgeting.

Activity Levels

Various stages of business operations ranging from high to low, impacting costs and revenues.

Activity-Based Costing (ABC)

A costing method that assigns overhead and indirect costs to related products and services based on the activities that drive those costs.