Good Media Buyers Know That

question 80

Multiple Choice

Good media buyers know that:

• A) many consumer and trade magazines serve only special-interest groups.
• B) the most targeted medium is newspapers.
• C) media costs generally have little relation to audience size or circulation.
• D) television is superior to newspapers or radio.
• E) All of these alternatives are correct.

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Definitions:

Electrolytes

Minerals in the body that have an electric charge, such as sodium, potassium, and calcium, vital for various bodily functions including muscle contractions and the maintenance of fluid balance.

Nerve impulses

Bioelectric signals that transmit information along nerve fibers, facilitating communication within the nervous system.

Calcium

A mineral essential for life, important in bone health, muscle function, and nervous system signalling.

Dura mater

The tough outermost layer of the three membranes covering the brain and spinal cord, providing protection and support.