DIRECT Competitive Advertising

question 176

Multiple Choice

DIRECT competitive advertising:

• A) aims for immediate buying action.
• B) tries to develop primary demand.
• C) is only seen in newspapers.
• D) only uses direct mail.
• E) stresses specific product advantages-so the target customers will buy the advertised brand when they are ready to buy.

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Definitions:

Vitamin C

An essential nutrient that acts as an antioxidant, supports the immune system, and is necessary for the synthesis of collagen.

Kilocalories

A unit of energy defined as the amount of heat needed to raise the temperature of one kilogram of water by one degree Celsius, commonly used to quantify the energy content in food.

Dietary Intake

The amount and type of food and beverages consumed by an individual or population, significant for nutritional status and health.

Anabolism

All of the synthesis reactions that occur within the body; requires energy.