If the Promotion Objective Is to Get Attention and Hold

question 16

Multiple Choice

If the promotion objective is to get attention and hold interest, which type of publicity would work best?

• A) Customer reviews
• B) Articles in the press
• C) White papers
• D) Case studies
• E) Webinars

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Definitions:

Comparative Advantage

The ability of an individual, firm, or country to produce a good or service at a lower opportunity cost than competitors.

Opportunity Cost

The expense incurred by not choosing the second-best option when making a decision or selection.

Comparative Advantage

The capacity of an entity to generate a product or service with a smaller opportunity cost than others.

Absolute Advantage

The capacity of an entity to manufacture a product or provide a service more effectively than its rivals, by utilizing fewer resources.