When a Firm's President Appears in TV Testimonial Ads to Assure

question 280

Multiple Choice

When a firm's president appears in TV testimonial ads to assure customers, employees, and stockholders that the firm is making a fast recovery from some problem, this is:

• A) institutional advertising.
• B) reminder advertising.
• C) competitive advertising.
• D) comparative advertising.
• E) pioneering advertising.

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Definitions:

Emotional Experience

The subjective sensation and psychological response associated with emotions, such as happiness, sadness, anger, or fear.

Good Versus Bad

The fundamental binary opposition that reflects moral, ethical, or qualitative judgments about actions, decisions, or objects.

Action-Motivating

Characteristics or incentives that encourage a person to take action or engage in a particular behavior.

Potential Ramifications

Possible consequences or outcomes that could arise as a result of a specific action or decision.