Which of the Following Is the BEST Example of an Advertising

question 36

Multiple Choice

Which of the following is the BEST example of an advertising objective?

• A) "We want 35 percent of our target customers to be aware of our new product within the next two months."
• B) "We want to generate enough interest in our product that intermediaries will be willing to stock it."
• C) "We want to make older consumers aware of our product-since they have the greatest need."
• D) "We want to increase profits-and that will require significantly expanding sales of our product."
• E) "We want to win an advertising industry artistic award for the creative effort on the ad."

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Definitions:

Mania

A mental state characterized by periods of great excitement, euphoria, delusions, and overactivity, often observed in bipolar disorder.

Pessimistic Explanatory Style

A tendency to explain negative events as being inevitable, personal, and pervasive.

Depression

A mental health condition marked by continuous experiences of sorrow, despair, and a disinterest or lack of enjoyment in activities.

Alcoholism

A chronic disease characterized by uncontrolled drinking and preoccupation with alcohol, often leading to physical dependence and negative health, social, and behavioral effects.