Which of the Following Is the BEST Example of an Advertising

question 36

Multiple Choice

Which of the following is the BEST example of an advertising objective?

• A) "We want 35 percent of our target customers to be aware of our new product within the next two months."
• B) "We want to generate enough interest in our product that intermediaries will be willing to stock it."
• C) "We want to make older consumers aware of our product-since they have the greatest need."
• D) "We want to increase profits-and that will require significantly expanding sales of our product."
• E) "We want to win an advertising industry artistic award for the creative effort on the ad."

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Definitions:

Non-Monotonic Relationship

describes a relationship between two variables where the direction of effect changes over values of the variables.

Fear And Attitude

The relationship between the emotion of fear and individuals' attitudes, where fear can significantly influence beliefs, feelings, and behaviors towards an object, person, or situation.

Elaboration Likelihood Model

A theory explaining different routes of persuasion (central and peripheral) based on the degree of cognitive effort a listener uses.

Persuasion Routes

In psychology, refers to the different ways in which individuals can be persuaded, notably divided into the central route and peripheral route as per the Elaboration Likelihood Model.