Advertising on the Internet

question 293

Multiple Choice

Advertising on the Internet:

• A) Is growing as people spend more time online and less time watching TV and reading newspapers and magazines.
• B) Takes a variety of forms, such as banners and pop-ups.
• C) May be annoying to consumers if it interferes with what they want to do on the Internet.
• D) Is usually aimed at getting consumers to click through to the advertiser's website.
• E) All of these alternatives are correct.

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Definitions:

Population Means

The average of a set of characteristics or measurements for an entire population.

Alternative Hypothesis

A hypothesis that is adopted when there is sufficient evidence to reject the null hypothesis, often denoted H1.

Population Proportion

The ratio or fraction of members in a population that have a particular characteristic, often denoted by P.

Sample Proportion

The fraction of the sample that displays a certain property or characteristic.