In Its Ads, Clorox Touts the Effectiveness of Its Disinfecting

question 5

Multiple Choice

In its ads, Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex, a competing brand. This is:

• A) reminder advertising.
• B) comparative advertising.
• C) selective advertising.
• D) institutional advertising.
• E) primary advertising.

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Definitions:

Heart Rate

The number of heartbeats per unit of time, typically expressed in beats per minute (BPM), which can vary with physical activity, emotional states, and overall health conditions.

Upper Respiratory

Pertaining to the upper part of the respiratory system, including the nose, nasal passages, throat (pharynx), and voice box (larynx).

Biofeedback

A therapeutic technique that uses electronic monitoring to convey information about physiological processes, enabling an individual to gain control over bodily functions.

Tension Headaches

A common type of headache characterized by a feeling of tightness around the forehead or back of the head and neck.