When a Producer Has Won Brand Insistence in Its Target

question 257

Multiple Choice

When a producer has won brand insistence in its target market-and just wants to keep the product's name before the public-it can use:

• A) reminder advertising.
• B) pioneering advertising.
• C) direct-action advertising.
• D) comparative advertising.
• E) institutional advertising.

---

Definitions:

TPS

Transaction Processing System (TPS) refers to a type of information system that collects, stores, modifies, and retrieves the transactions of an organization.

TPS

Transaction Processing System, a type of information system that collects, stores, modifies, and retrieves the transactions of an organization.

ES

Enterprise Systems, large-scale software packages that support business processes, information flows, reporting, and data analytics in complex organizations.

DSS

Decision Support System, a computerized program used to support decision-making activities in an organization.