New Hardware and Software Available to Salespeople

question 70

Multiple Choice

New hardware and software available to salespeople:

• A) Change the basic sales tasks that must be performed, but don't change how well the tasks are done.
• B) Involve no costs to the firm except the purchase of the hardware and software.
• C) Do not provide any new ways to meet customer needs.
• D) May provide a real competitive advantage to a firm if they are used properly.
• E) None of these alternatives are correct.

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Definitions:

Exclusive Distribution

A distribution strategy where a supplier grants the rights to sell its products to only one retailer or a select few within a particular territory.

Selective Distribution

A marketing strategy where products are sold at a limited number of outlets, targeting specific channels or geographic areas.

Specialty Stores

Retail businesses that focus on specific product categories, offering a deep assortment in those categories.

Department Stores

Large retail establishments that offer a wide range of products across different categories under one roof.