In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting

question 343

True/False

In direct-response promotion, CRM databases have been successful in targeting final consumers but have been of little help in targeting business customers.

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Definitions:

Receive Advice

The act of accepting guidance or recommendations from another person, usually in effort to make decisions or solve problems.

Undercontrolled Children

Children who exhibit low levels of self-regulation and self-control, often resulting in impulsive and disruptive behaviors.

Intimate Relationships

Deeply personal and close connections between individuals, characterized by affection, love, trust, and mutual respect.

Neuroticism

A characteristic of personality marked by feelings of worry, fearfulness, mood swings, envy, frustration, jealousy, and a sense of isolation.