In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting

question 343

True/False

In direct-response promotion, CRM databases have been successful in targeting final consumers but have been of little help in targeting business customers.

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Definitions:

Multiple Products

The strategy or situation of offering or managing a variety of different products instead of focusing on a single offering.

Postponement

A supply chain strategy that delays product customization or final assembly until customer orders are received, to reduce inventory costs and increase flexibility.

Uncertainty

A situation in which there is a lack of complete certainty about future events or outcomes, often leading to variability in performance or decision-making.

Positively Correlated

A relationship between two variables in which they move in the same direction, meaning that as one variable increases, the other also increases, and vice versa.