Publicity Efforts

question 301

Multiple Choice

Publicity efforts:

• A) Attempt to attract attention to the firm without having to pay media costs.
• B) Can be more effective than advertising if a firm has a really new message.
• C) Can be more useful than advertising in helping a customer solve a problem.
• D) All of these alternatives are true.

---

Definitions:

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often described as the "I knew it all along" phenomenon.

Framing

The way information is presented to influence perceptions, choices, and understanding; often used in media, politics, and psychology.

IQ Tests

Standardized exams designed to measure human intelligence and cognitive abilities.

School Performance

An evaluation of a student's academic work in school, often measured through grades, tests, and teacher assessments.