Communicating with Customers Is Known as the ________________ Portion of the Marketing

question 284

Multiple Choice

Communicating with customers is known as the ________________ portion of the marketing mix.

• A) Place
• B) Positioning
• C) Promotion
• D) Pricing
• E) Production

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Definitions:

Consistency

The quality of being uniform, stable, and free from contradiction over time.

Consensus

A form of collective agreement where all members of a group support a decision even if it may not be their first choice, ensuring that everyone's opinion is considered.

Self-Serving Bias

is the common human tendency to attribute positive outcomes to one's own character or behaviors but blame outside factors for negative outcomes.

Fundamental Attribution Error

A psychological bias where people tend to attribute others' behavior too much to internal or personal factors and too little to situational factors.