If Customers Already Have a Positive Attitude About a Product

question 309

Multiple Choice

If customers already have a positive attitude about a product, which promotional objective would you recommend?

• A) Inform.
• B) Remind.
• C) Persuade.
• D) Educate.
• E) Change position.

---

Definitions:

Working Capital

A measure of a company’s liquidity; computed as current assets minus current liabilities.

Note Payable

A written agreement in which one party agrees to pay another party a definite sum of money at a future date or on demand.

Current Assets

Assets likely to be converted into cash, sold, or consumed within a year or the normal operating cycle of the business.

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a business.