The AIDA Model

question 161

Multiple Choice

The AIDA model:

• A) focuses on what happens after the adoption process is complete.
• B) shows that the promotion effort is done once desire is aroused.
• C) consists of four basic promotion jobs.
• D) suggests that mass media can get consumers' attention only if that is what consumers desire.
• E) All of these alternatives about the AIDA model are true.

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Definitions:

Graduate School

An advanced program of study focused on a particular academic discipline or profession, typically following the completion of an undergraduate degree.

Skinner's Theory

A psychological theory developed by B.F. Skinner that emphasizes the importance of reinforcement and punishment in shaping behavior through operant conditioning.

Radical Behaviorism

A branch of behaviorism that views all behavior as a consequence of environmental interactions and rejects the notion of inner states like thoughts and feelings as causes of behavior.

Radical Behaviorism

A philosophical stance regarding the science of behavior developed by B.F. Skinner, which argues for the study of observable behavior and its controlling variables in the environment, as a means of understanding human and animal behavior.