Good Salespeople

question 109

Multiple Choice

Good salespeople:

• A) Help customers buy.
• B) Are never the only link between the firm and its customers.
• C) Are not part of the marketing information function for the firm.
• D) Are not expected to be marketing managers in their own territories.
• E) All of these alternatives are correct.

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Definitions:

Store Displays

Visual merchandising setups within a retail environment designed to attract customers, highlight products, and enhance the shopping experience.

Refurbish Goods

Products that have been restored to a like-new condition, often repaired and cleaned, for resale at a lower cost.

Omnichannel

An approach to sales that utilizes multiple channels to ensure a seamless shopping experience for customers, regardless of whether they are purchasing online through a mobile device, a laptop, or in a physical store.

Retail Store

A physical establishment that sells goods or services directly to consumers for their personal or household use.