When a College Student Receives E-Mail Messages That Are a "Sales

question 222

Multiple Choice

When a college student receives e-mail messages that are a "sales pitch" for a product that she is not interested in purchasing, this is an example of:

• A) spam.
• B) AIDA.
• C) pulling.
• D) publicity.
• E) decoding.

---

Definitions:

Gatorade

A brand of sports drinks that is marketed to hydrate and replenish electrolytes in athletes and active individuals.

Need

A basic requirement or necessity for survival or achieving a particular outcome.

Want

An expressed desire or wish for something that is not necessary for survival but may enhance the quality of life or provide satisfaction in some way.

Place

In marketing, refers to the distribution aspect and making the product available to the customer at the right location.