When Southwest Airlines Sends an E-Mail to Frequent-Flier Customers Offering

question 180

Multiple Choice

When Southwest Airlines sends an e-mail to frequent-flier customers offering a special low price between selected cities if the plane ticket is purchased within the next four days, this is an example of:

• A) direct marketing.
• B) integration.
• C) publicity.
• D) indirect-response promotion.
• E) mass selling.

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Definitions:

Avoid Liability

Strategies or actions taken to minimize or evade legal responsibility or penalties.

Intoxicated Person

An individual under the influence of alcohol or drugs to the extent that their mental and physical faculties are significantly impaired.

Voidable

A term used to describe a contract that is valid and enforceable, but may be legally declared void at the option of one of the parties due to certain defects.

Minor

A person under the age of majority, legally considered incapable of making certain decisions and contracts on their own behalf.