When Southwest Airlines Sends an E-Mail to Frequent-Flier Customers Offering

question 180

Multiple Choice

When Southwest Airlines sends an e-mail to frequent-flier customers offering a special low price between selected cities if the plane ticket is purchased within the next four days, this is an example of:

• A) direct marketing.
• B) integration.
• C) publicity.
• D) indirect-response promotion.
• E) mass selling.

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Definitions:

Type A Behavior

A personality pattern characterized by high levels of competitiveness, self-imposed stress, impatience, and aggression.

Stress

A condition of mental or emotional strain or tension resulting from adverse or demanding circumstances.

Catastrophes

Severe and unexpected events that cause significant disruption and distress, impacting mental and physical health.

Sept. 11

The date of a series of coordinated terrorist attacks in the United States in 2001, targeting the World Trade Center and the Pentagon.