Early Adopters

question 52

Multiple Choice

Early adopters

• A) tend to rely on information sources that are not controlled by marketers.
• B) tend to be opinion leaders.
• C) are the first adoption curve group to buy a product.
• D) are commonly called buzz agents.
• E) All of these alternatives are correct.

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Definitions:

Outstanding Common Stock

Shares of a company's common stock that have been issued and are in the hands of investors, including those held by the public and company insiders but excluding treasury shares.

Annual Amortization

The procedure of methodically deducting the starting cost of an intangible asset throughout its period of utility.

Retained Earnings

The portion of net profits not distributed to shareholders but reinvested in the business or kept as reserve.

Net Income

The profit a company retains after deducting every expense, tax, and cost from its total income.