The Early Majority Group

question 243

Multiple Choice

The early majority group

• A) tends to have the greatest contact with salespeople.
• B) tends to cling to the status quo and think it's the safe way.
• C) prefers to do things the way they have been done in the past and are very suspicious of new ideas.
• D) tends to avoid risk and waits to consider a new idea after many early adopters have tried it-and liked it.
• E) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

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Definitions:

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A section of the Sarbanes-Oxley Act in the United States that requires management and auditors to report on the adequacy of a company's internal control on financial reporting.

Sarbanes-Oxley Act

A US federal law that set new or expanded requirements for all U.S. public company boards, management, and public accounting firms, aimed at improving corporate governance and accountability.

Corporate Responsibility

The ethical obligation of companies to act in a manner beneficial to society, including environmental stewardship, fair treatment of employees, and corporate governance.

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