Budgeting for Promotion Expenditures by Computing a Percentage of Past

question 274

Multiple Choice

Budgeting for promotion expenditures by computing a percentage of past or expected sales:

• A) is the most common method of setting the promotion budget.
• B) is a complex method of budgeting.
• C) will increase promotional expenditures when business is poor.
• D) is especially suitable for new products.
• E) None of these alternatives is correct.

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