During the Market Introduction Stage of the Product Life Cycle

question 239

Multiple Choice

During the market introduction stage of the product life cycle:

• A) large profits are typical-until competition arrives.
• B) Price and Promotion are more important than Place and Product.
• C) much money is spent on Promotion, while spending on Place is left until later.
• D) money is invested-in the hope of future profits.
• E) most customers will try really new products.