When Studying Consumer Needs, a Marketer Should

question 91

Multiple Choice

When studying consumer needs, a marketer should:

• A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
• B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
• C) realize that he or she cannot create needs, merely identify them.
• D) All of these alternatives are correct.

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The act of showing consideration, respect, and good manners towards others.

Exercise Physiologist

A healthcare professional specializing in the analysis of physical fitness to improve health or manage disease through exercise.