When Studying Consumer Needs, a Marketer Should

question 91

Multiple Choice

When studying consumer needs, a marketer should:

• A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
• B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
• C) realize that he or she cannot create needs, merely identify them.
• D) All of these alternatives are correct.

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Definitions:

Centimeters

A unit of length in the metric system, equal to one hundredth of a meter.

Calories

Units of energy measurement used to quantify the amount of energy provided by foods and beverages.

Linearly

In a manner involving straight lines or in direct proportion.

Correlation

An index quantifying how two variables co-vary, showing both how strong their link is and in what manner they are related.