Marketers Cannot Assume That a Product That Meets Consumer Needs

question 77

Multiple Choice

Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

• A) some people do not have physiological or safety needs.
• B) many needs are culturally learned.
• C) economic needs do not influence purchases in many regions of the world
• D) the purchase situations may be different.
• E) family life cycles may be different.

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Definitions:

High-Tech Politics

The increasing role of technology in political communication, campaigning, and information sharing in the political process.

Campaign Professionalization

The process by which political campaigns adopt professional standards and techniques in strategy, management, and communication.

Soft Money

Funds raised by political parties that are not regulated by federal campaign law, often used for general party-building activities.

Independent Expenditures

Political spending by individuals or organizations on campaign messages that are not coordinated with any candidate's campaign.