Marketers Cannot Assume That a Product That Meets Consumer Needs

question 77

Multiple Choice

Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

• A) some people do not have physiological or safety needs.
• B) many needs are culturally learned.
• C) economic needs do not influence purchases in many regions of the world
• D) the purchase situations may be different.
• E) family life cycles may be different.

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Definitions:

Unions

Organizations that represent the collective interests of workers in negotiations with employers over wages, working conditions, and benefits.

Farming Cooperative

An agricultural organization owned and operated by a group of farmers who pool their resources to gain advantages in production, marketing, and purchasing.

Economic Situation

The state of the economy at a specific time, including factors like employment, GDP, inflation rates, and market health.

Farmers' Alliance

A broad mass movement in the rural United States during the late 19th century, which sought to improve the economic conditions for farmers through the creation of cooperatives and political advocacy.