Marketing-Oriented Managers Think of Segmenting as a Disaggregating Process

question 47

True/False

Marketing-oriented managers think of segmenting as a disaggregating process.

---

Definitions:

LAN

Local Area Network, a computer network that interconnects computers within a limited area such as a residence, school, laboratory, or office building.

ERP

Enterprise Resource Planning, a type of software that organizations use to manage daily business activities like accounting, procurement, project management, and manufacturing.

Hate Speech

Any speech, gesture, conduct, writing, or display that may incite violence or prejudicial action against or by a particular individual or group, or because it disparages or intimidates a minority group.

Data Collection

The process of gathering and measuring information on variables of interest, in a systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.