Which of the Following Criteria Should a Marketing Manager Use

question 118

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A) The segments should be substantial-big enough to be profitable-and operational-useful for identifying customers and deciding on marketing mix variables.
• B) The people within a market segment should be as homogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• C) The people in different market segments should be as heterogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• D) All of these criteria would be useful.

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Definitions:

PERT Analysis

A project management tool used to schedule, organize, and coordinate tasks within a project, which stands for Program Evaluation and Review Technique.

Expected Activity Times

Predicted durations for tasks or activities within a project, often based on historical data and used in planning and scheduling.

CPM Network

Critical Path Method Network, a project management tool that models tasks and their dependencies as a network to identify key deadlines and the longest stretch of dependent activities.

Predecessors

Refers to elements or tasks that must be completed before a certain task or element can begin in scheduling and project management.