Target Market Dimensions Should Influence All the Following Strategy Decisions

question 116

Multiple Choice

Target market dimensions should influence all the following strategy decisions except:

• A) what product features and assortments will be offered.
• B) what prices should be set.
• C) where products will be available for purchase.
• D) which types of advertising and promotion to be utilized.
• E) which industry a firm should choose.

---

Definitions:

Identity

The qualities, beliefs, personality traits, appearance, and/or expressions that define a person or group.

Hanging Out

Informal social gatherings or spending time with friends or acquaintances without a specific agenda or activity.

Global Self-Esteem

The overall value one places on oneself as a person, encompassing feelings of self-worth and self-acceptance.

Lowest Point

The least or minimal level, degree, or part of something, often referring to geographical locations or emotional states.