Which of the Following Statements About Positioning Is NOT True

question 26

Multiple Choice

Which of the following statements about positioning is NOT true?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Epigenetic Effects

Changes in gene expression caused by mechanisms other than changes in the underlying DNA sequence, often resulting from environmental influences.

Compulsive Acts

Behaviors that an individual feels driven to perform repeatedly, often as a means of reducing anxiety or distress, not necessarily for pleasure.

Biological Perspective

focuses on the physiological and genetic basis of behavior, emphasizing the role of the brain, neurotransmitters, and genetic makeup in influencing actions and thoughts.

Anxiety Disorders

Anxiety disorders are a group of mental health conditions characterized by excessive fear and anxiety, which can interfere with daily functioning.