Which of the Following Statements About Positioning Is NOT True

question 26

Multiple Choice

Which of the following statements about positioning is NOT true?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Historical Project

An endeavor or research activity that seeks to uncover, interpret, or preserve past events and their significance.

Consumerism

The societal trend that emphasizes the acquisition of goods and services in ever-greater amounts, often associated with a way of life that values consumption.

Communism

Is a social and economic system in which property is owned by public bodies; government planning, not the market, determines production and distribution.

German Nazism

A totalitarian ideology and movement led by Adolf Hitler and the National Socialist German Workers' Party, emphasizing nationalism, racism, and the leadership principle, and leading to World War II and the Holocaust.