A "Good" Market Segment Should Be Composed of People Who

question 171

True/False

A "good" market segment should be composed of people who are as homogeneous as possible with respect to their likely responses to marketing mix variables.

---

Definitions:

Financial Remuneration

Compensation or payment given for services rendered or work done, typically in the form of money.

Informed Consent

A process by which a fully informed individual voluntarily agrees to participate in a research study, medical procedure, or similar activity, understanding all the risks and benefits involved.

Ethics In Research

A set of principles aimed at ensuring integrity, honesty, and respect for subjects and data in the process of conducting research.

Experimental Research

A research method involving the manipulation of variables to establish cause-and-effect relationships in controlled conditions.