A Firm Is Most Likely to Rely on Customer Relationship

question 158

True/False

A firm is most likely to rely on customer relationship management (CRM) approaches when it does not have a database of information on individual customers.

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Definitions:

Paul Farmer

An anthropologist and physician known for his work on health and human rights, particularly in resource-poor countries.

Toxic Breast Milk

Refers to breast milk contaminated with harmful substances, potentially impacting infant health.

Indigenous Peoples

refers to ethnic groups who are the original inhabitants of a territory, having distinct cultural, linguistic, and historical identities, often maintaining practices predating those of colonizing or dominating cultures.