Marketers at General Mills Found That Lots of People Try

question 18

Multiple Choice

Marketers at General Mills found that lots of people try to check e-mail or drive a car while eating breakfast or lunch. For many of these target customers the real _____ dimension in picking a snack is whether it can be eaten "one-handed."

• A) potential
• B) qualifying
• C) determining
• D) geodemographic
• E) time

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Definitions:

Stimulus Discrimination

The learned ability to distinguish between similar stimuli and respond appropriately to each one.

Green Light

An expression meaning to give approval to proceed with a project or action.

Lever Pushing

A task used in experimental psychology and behavioral neuroscience to study the principles of operant conditioning by training an animal to press a lever to receive a reward.

Red Light

A signal used in traffic lights, indicating a command to stop, or metaphorically, an indication to halt an activity or process.