When Deciding How Far to Carry the Segmenting Process

question 89

Multiple Choice

When deciding how far to carry the segmenting process,

• A) profit should be the balancing point-determining how unique a marketing mix the firm can offer to some target market.
• B) it is easier to develop effective marketing mixes for larger, more heterogeneous segments.
• C) cost considerations encourage less aggregating.
• D) the threat of potential competitors suggests more aggregating.
• E) All of these alternatives are true.

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