Which of the Following Statements About Company Objectives Is True

question 166

Multiple Choice

Which of the following statements about company objectives is true?

• A) Company objectives should be stated in vague terms to provide flexibility to lower-level managers.
• B) Company objectives should be set by top management with no input from marketing managers.
• C) A good mission statement can substitute for more specific company objectives.
• D) Company objectives should be compatible with each other.
• E) All of these statements about company objectives are true.

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