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The marketing manager for a financial services firm knows that customer preferences for mutual funds and bond accounts will differ depending on the current interest rate. She must plan her offerings with the _____ environment in mind.
Moral Dilemma
A situation in which there is a conflict between moral values.
Moral Values
Values that benefit oneself and others and are worthwhile for their own sake.
Virtue
A trait or quality deemed to be morally good and thus is valued as a foundation of good moral being.
Admirable Character
Qualities or traits in a person that are considered morally good and worthy of respect.
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