Customer Equity

question 33

Multiple Choice

Customer equity

• A) focuses on the costs of acquiring new customers rather than on increasing revenues from current customers.
• B) is basically a historical measure of how profitable a firm has been in the past.
• C) is a concept that applies to firms that target final consumers but not to firms that target business customers.
• D) will increase if a firm increases its market share with a particular strategy.
• E) is the expected earnings stream of a firm's current and prospective customers over some time period.

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Definitions:

Innkeepers

Individuals or entities that operate lodging facilities, such as hotels or inns, and are responsible for the safety and well-being of their guests.

Liability

A legal responsibility or obligation that may arise from any act or failure to act.

Modern Society

A term referring to societies characterized by the use of technology, industrialization, urbanization, and advanced social, economic, and political structures.

Bill of Lading

A document issued by a carrier to acknowledge receipt of cargo for shipment, serving as a contract between the owner of the goods and the carrier.