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From the perspective of the four Ps, personal selling is to advertising as
Excavation
The process of moving earth, rock, or other materials with tools, equipment, or explosives to clear a space for construction or mining.
Pertinent Information
Relevant or applicable data or details that are directly related to a particular matter or situation being considered.
Misrepresentations
False statements or claims, made unintentionally or intentionally, that induce someone into a contract or agreement.
Defects
Shortcomings or flaws in products, materials, or documents that can affect their performance or integrity.
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