The Marketing Mix

question 61

Multiple Choice

The marketing mix

• A) includes four variables -- People, Place, Promotion, and Price.
• B) includes the target market.
• C) helps to organize the marketing strategy decision areas.
• D) includes four variables -- advertising, personal selling, customer service, and sales promotion.
• E) does not focus on target customers.

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Definitions:

Interpreter

A person who translates oral or sign language communication between speakers of different languages.

Impaired Verbal Communication

A condition characterized by a decreased, delayed, or nonexistent ability to receive, process, transmit, and use a system of symbols.

Garbled

A message or information that is distorted or unclear.

Hearing Aid

A device used to improve hearing by making sounds louder and clearer for people with hearing impairment.