If Frito-Lay (Which Has Products in Almost All the Submarkets

question 273

Multiple Choice

If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a ______________ opportunity.

• A) diversification
• B) market penetration
• C) product development
• D) mass marketing
• E) market development

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Definitions:

Halo Effect

A cognitive bias where an individual's overall impression of a person, brand, or product influences their feelings and thoughts about that entity's character or properties.

Public Speaker

An individual who speaks to an audience with the goal of informing, persuading, or entertaining them.

Written Communication

The process of conveying messages or information through written symbols, including letters and emails, rather than verbal communication.

Win-Win Conflict

In win-win conflict the conflict is resolved to everyone’s benefit.