The Text's Discussion of Ford's Marketing Strategy Highlights the Fact

question 145

Multiple Choice

The text's discussion of Ford's marketing strategy highlights the fact that:

• A) it's not wise for managers to just define a business in terms of the products they currently produce or sell.
• B) there is little alternative but to stick with the traditional promotion channels for a product.
• C) most consumers see basic products--like cars--as close substitutes for each other.
• D) once a firm establishes a position as the market leader, competitors are not likely to be a big problem.

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Definitions:

Protestant

A branch of Christianity that emerged in the 16th century, distinguished by its rejection of certain Roman Catholic doctrines and practices.

Catholic

Pertaining to the Christian denomination that recognizes the Pope as the spiritual leader and is characterized by its sacramental and liturgical practices.

African American

African American refers to an ethnic group in the United States with total or partial ancestry from any of the Black racial groups of Africa.

American Public

The population or societal group of the United States, often referenced in discussions of public opinion, policy, and social issues.