The Text's Discussion of Ford's Marketing Strategy Highlights the Fact

question 145

Multiple Choice

The text's discussion of Ford's marketing strategy highlights the fact that:

• A) it's not wise for managers to just define a business in terms of the products they currently produce or sell.
• B) there is little alternative but to stick with the traditional promotion channels for a product.
• C) most consumers see basic products--like cars--as close substitutes for each other.
• D) once a firm establishes a position as the market leader, competitors are not likely to be a big problem.

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Definitions:

Fecal Elimination

The process of excreting waste from the digestive tract through the anus.

Auscultation

The process of listening to sounds produced within the body.

Palpation

The examination of the body using the sense of touch.

Cleansing Enema

A procedure that involves introducing liquid into the colon through the rectum to remove waste materials from the bowel.