Concerning the "Universal Functions of Marketing," It Is True That

question 135

Multiple Choice

Concerning the "universal functions of marketing," it is true that:

• A) these functions must be performed in all macro-marketing systems.
• B) these functions can be performed by producers or intermediaries-but not by consumers.
• C) from a micro viewpoint, every firm must perform all of the functions.
• D) responsibility for performing these functions can be shifted and shared-and some functions can be completely eliminated to reduce costs.

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Definitions:

Discount Rate

The interest rate used to determine the present value of future cash flows.

Above-Ground Pipelines

Pipelines that are constructed and operate on the surface of the ground as opposed to being buried underground.

Annual Cash Inflow

The total amount of money received by a company from its various activities, including sales, investments, and financing, within a year.

Discount Rate

The interest rate critical for calculating the present-day valuation of future cash flows in discounted cash flow methodology.