Examlex
The "universal functions of marketing" do NOT include:
Imperfect Information
A situation where economic decision-makers do not have complete information or have misinformation, affecting their decisions.
Individual Preferences
refers to the specific desires, choices, and priorities of an individual, especially regarding consumption of goods and services.
Public Goods
Goods that are non-excludable and non-rivalrous, meaning they can be used simultaneously by more than one person without diminishing the value or availability to others.
Lack Perfect Information
A market condition where all participants do not have equal or complete information, affecting their decision-making.
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